Our Story

Founded in 2012 by Alessandro and Alberto Lievore, MY. ORGANICS is the evolution of a family hairdressing tradition that began in 1972 near Venice. Like two brothers dreaming together, they combined decades of professional experience with a vision to redefine organic hair care through innovation and respect for nature.

We believe inconscious beauty.
MY. ORGANICS products are created usingcarefully selected, high-quality natural ingredients, certifiedorganic or biodynamic, to deliver professional results while respecting hair, skin, and the environment.

Sustainability guides every step of our supply chain—from raw materials to finished products. Our formulas include organic ingredients certified by leading international bodies:

BDIH · ECOCERT · ICEA · ECOGRUPPO · AIAB

All MY. ORGANICS packaging is made from I’m Green™ GREEN PE, a fully recyclable bioplastic derived from sugar cane.

Our eco-sustainable packaging is produced using polyethylene derived fromBrazilian sugar cane ethanol, sourced throughBraskem, following strict standards of compliance, ethical responsibility, and continuous improvement across the supply chain.

Turboemulsion system with steel chamber, moving blades, and vacuum technology ensures perfectly homogeneous formulations.

Osmotized water is purified through multi-stage filtration and reverse osmosis, guaranteeing maximum purity and product stability.