Where Nature, Science, and Italian Hairdressing Meet
At My.Organics, we believe that professional haircare should do more than deliver temporary shine or sit beautifully on a shelf. It should feel effective, luxurious, sensorial, and responsible enough to become part of your everyday ritual.
Our approach brings together the expertise of Italian hairdressing, carefully selected natural ingredients, professional formulation knowledge, and a deep respect for the environment. The result is organic haircare designed to care for the hair, support the scalp, and remain connected to nature at every stage.
Our Italian Hairdressing Heritage
My.Organics was founded in 2012 by Alessandro and Alberto Lievore, but our story began much earlier.
Our roots can be traced back to a family hairdressing tradition established in 1972 near Venice, Italy. Years of working closely with professional hairstylists and salon clients helped us understand that every hair type, scalp condition, and beauty routine requires thoughtful, targeted care.
We created My.Organics to combine this professional salon experience with high-quality natural ingredients, including certified organic and bio-dynamic ingredients.
For us, haircare is not simply about cleansing or styling. It is about creating formulas that respect the natural balance of the hair and scalp while offering the performance expected from professional Italian haircare.
What Is Bio-Dynamic Farming?
Bio-dynamic farming is more than an agricultural trend. It is a holistic approach to cultivation that focuses on soil fertility, biodiversity, ecological balance, and responsible farming practices.
Rather than treating farming as an isolated process, bio-dynamic agriculture views the soil, plants, animals, and surrounding environment as part of one connected ecosystem. The aim is to work in harmony with nature while helping preserve the quality and integrity of the ingredients being cultivated.
This matters in haircare because the quality of a formula begins long before the finished product reaches the bottle.
It begins with how the ingredients are grown, harvested, selected, extracted, and preserved.
At My.Organics, we carefully select ingredients cultivated through organic and bio-dynamic farming techniques. This allows us to create professional haircare with a more conscious and responsible origin.
Organic Haircare with Professional Performance
Organic haircare is sometimes seen as basic, simple, or less effective than conventional professional products. At My.Organics, we challenge that perception.
Our products are created to be natural, sophisticated, and performance-driven. Each formula is designed to deliver a luxurious sensorial experience while supporting visible, professional hair results.
Our range addresses a wide variety of hair and scalp needs, including:
· Dry and dehydrated hair
· Damaged and chemically treated hair
· Coloured hair
· Dandruff-prone scalp
· Sensitive scalp
· Greasy hair and scalp
· Hair loss concerns
· Fine or thinning hair
· Hair thickening and volume
· Styling and finishing
· Leave-in care
· Scalp and hair pre-treatments
From shampoos and conditioners to masks, treatments, oils, styling products, and leave-in formulas, our collections make it easier to build a complete routine based on the hair’s individual needs.
Whether the goal is hydration, repair, colour protection, scalp balance, smoothness, volume, or overall hair wellness, My.Organics offers targeted solutions for professional salons and homecare rituals.
Why Choose Organic Hair Products?
For us, organic haircare is not only about what we put into our formulas. It is also about the ingredients and substances we choose to leave out.
Our products are developed using plant-based ingredients, natural essential oils, certified organic ingredients, and carefully selected active components.
Our formulas are made without:
· DEA
· SLES
· Parabens
· Chemical preservatives
· Substances of petrochemical origin
· Formaldehyde
As consumers become increasingly aware of the ingredients used in their beauty routines, we believe haircare should feel transparent, thoughtful, and purposeful.
Choosing organic haircare transforms an everyday beauty habit into a more mindful ritual— one that considers the needs of the hair, scalp, and environment together.
Sustainability from Formula to Packaging
Our responsibility does not end with the formula.
At My.Organics, we consider the complete journey of every product, from the sourcing of raw materials to the packaging that reaches your salon or home.
Our eco-conscious packaging is made using I’m Green™ Green PE, a recyclable bioplastic created from sugar cane. Unlike conventional plastics produced from fossil-based resources, this polyethylene is derived from renewable sugarcane-based ethanol.
Our packaging has carried the Green™ PE seal since 2018 and contains 54% renewable materials.
By making more responsible packaging choices, we aim to reduce our reliance on fossil fuels while maintaining the quality, durability, and premium appearance expected from professional haircare.
For us, sustainability is not a passing trend. It is part of a larger beauty philosophy:
Care for the hair. Care for the scalp. Care for the Earth.
The Power of Natural Essential Oils
One of the most distinctive elements of the My.Organics experience is our sensorial connection to nature.
We use high-quality natural ingredients, botanical extracts, and essential oils to create formulas that care for the hair while turning each routine into a luxurious beauty ritual.
The aroma, texture, and performance of our products are carefully considered. From the moment a product is applied, we want the experience to feel restorative, professional, and connected to the natural world.
Natural essential oils and plant-based ingredients can support different hair and scalp needs, from nourishing dry lengths and improving manageability to promoting scalp comfort and enhancing the overall condition of the hair.
For the best results, we recommend creating a complete and consistent haircare ritual:
Cleanse. Condition. Treat. Protect.
Each step is designed to work in harmony with the next, helping the hair appear smoother, healthier, softer, and more hydrated over time.
A Luxury Organic Haircare Ritual for India
Hair in India is exposed to a unique combination of environmental and lifestyle stressors.
Humidity can contribute to frizz. Pollution can leave the scalp and hair feeling weighed down. Heat styling may lead to dryness and breakage, while hard water and frequent colour treatments can affect the hair’s texture, shine, and manageability.
Seasonal changes may also create different scalp concerns throughout the year.
This is why we believe effective haircare should be routine-based rather than limited to one product or one temporary solution.
My.Organics India brings our Italian professional heritage and conscious beauty philosophy to Indian salons and homes. Our collections allow customers and hairstylists to select products according to specific hair types, scalp conditions, lifestyles, and concerns.
Whether you are creating a professional salon service or building a personalised homecare ritual, our products are designed to help you care for your hair with intention.
Our Promise
At the heart of My.Organics is a commitment to conscious beauty.
We combine carefully selected natural ingredients, certified organic and bio-dynamic sources, professional formulation expertise, Italian hairdressing knowledge, and more sustainable choices to create haircare that respects both people and the planet.
Our philosophy is simple:
· Respect nature
· Support professional performance
· Create sensorial beauty rituals
· Care for the hair and scalp
· Make more responsible choices
For those looking for organic haircare in India, sustainable hair products, or a luxury natural haircare routine, My.Organics offers a thoughtful balance of nature, science, and Italian expertise.
Haircare Connected to Nature
We believe everyday haircare can become something more meaningful.
From bio-dynamic farming and organic ingredients to professional formulations and eco-conscious packaging, every My.Organics product reflects our commitment to quality, responsibility, and performance.
It is not only about how your hair looks after one wash.
It is about choosing care that feels luxurious, performs beautifully, supports your individual hair needs, and remains connected to nature at every step.
Explore the My.Organics India range and discover organic haircare designed for every scalp, every hair type, and every strand.
